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Dutch Minister of Culture Bussemaker opens The Fair Grounds

Outgoing Minister of Culture Jet Bussemaker was present in Venice on the 10th of May 2017 to open the ‘The Fair Grounds’ during the Venice Biennale. She hopped into one of the kiddy-rides, one of the former children rides refurbished into an art-installation designed in the colours of Mondriaan’s ‘De Stijl’.

Using a VR-headset, she as well as other passerby’s in Venice can take a virtual ‘rollercoaster’-tour through either the canals of Venice or Amsterdam — in 360 degrees ánd full 3D video !

The art installation ‘The Fair Grounds’ tackles the issues of turning classic European inner cities like Amsterdam and Venice into touristic hotspots and the effect it has on the authenticity of those cities.

Directly after the Venice Biennale presentation the installation will travel to two locations in The Netherlands: 
– 18 & 19 may during the Mediabites at VondelCS in Amsterdam
– 20 May during the Maakfestival at the Groninger Forum
– 23 May during the Mediawijzer Netwerk Experience  in het Nederlands Instituut voor Beeld en Geluid in Hilversum

‘The Fair Grounds’ at Venice Biennale 2017

From Tuesday the 9th of May until Sunday the 14th DROPSTUFF presents the media art work ‘The Fair Grounds’ during the preview days of the International Art Exhibition, La Biennale di Venezia. Situated directly opposite Vaporetto stop ‘Arsenale’, we organize -for the fifth time since 2007- an alternative Dutch contribution to the Biennale. Unlike other years, this year we present a work of DROPSTUFF itself. ‘The Fair Grounds’ is a concept and design of René van Engelenburg and Gijs ten Cate in realized collaboration with filmmaker Ard van der Veldt.

‘The Fair Grounds’ is an interactive multimedia artwork that will be placed in Venice during the preview days of the International Art Exhibition, La Biennale di Venezia. From May 9 to 14 the project will be displayed at Vaporetto-stop Arsenale, on the Riva Ca’di Dio, the route from San Marco to Giardini. This is the same route that the art-loving crowd traverses daily to come and visit the Biennale. A place on the street, in the public space, where a mixture of Biennale-visitors, tourists and the occasional remaining citizen can meet.

The work consists of six nostalgic so called ‘kiddy rides’: carnivalesque attractions restored to their former glory and covered in a high gloss unicolor polyester layer. Colored in the template of ‘De Stijl’, the famous Dutch modernist art movement of Piet Mondriaan and Gerrit Rietveld. The objects are placed behind one another, lining up to make a small coaster train. Passerby’s are invited to take place: they can choose between a motorbike, a horse, a race car, a helicopter, a ‘Pikachu’ and a clown seesaw. Once seated, they don a VR-headset. A big red button will activate the whole ‘coaster train’. Every ride moves autonomously from each other in its own manner.

Inside of the virtual reality the participants are raced through both Venice and Amsterdam in a high-speed roller- coaster experience. The Fair Grounds turns Biennale-visitors into tourists and tourists into art-connoisseurs.

Download here the full Press Release

Travel with Europa’s #BigArtRide

A virtual bridge through Europe with virtual reality, art… and cycling!

#BigArtRide – the European Tour, initiated by DROPSTUFF.nl in collaboration with Europeana, the Netherlands Institute for Sound and Vision and the Embassies of the Kingdom of The Netherlands through Europe, is a new cultural media project which connects citizens all over Europe with each other in a unique VR-cycling game. Cycle through the city of the future, filled with shared cultural heritage!

During the months april, may, and june of 2016, an installation will travel on two DROPSTUFF.nl-trailers with LED-screens and a bike-installation: one trough Amsterdam, and one through nine different European capitals. Every time participants will be invited to step on the bike, put on an ‘Oculus Rift’ VR headset and navigate through a virtual city full of highlights from ages of European art.

Read more about the #BigArtRide on the project page.

Follow the project on our facebook-page.

About DROPSTUFF.nl

The Media Network for Digital and Interactive Experiences
DROPSTUFF.nl is a pionier in media design and creates public experiences. DROPSTUFF.nl conceptualises, realises ánd presents interactive media projects, audiovisual productions for public screens and an educational program about media knowledge.

Media projects
Through exciting new experiences, DROPSTUFF.nl translates messages and stories to a broad audience. By applying new techniques we aim to increase public outreach and participation. Therefore we use the latest media technologies, encompassing smartphones, motion-tracking, digital screens, virtual and augmented reality and combine them with spacial and analogue design.

Artcasting: public screens program
DROPSTUFF.nl broadcasts an interactive artistic program on a network of ‘urban screens’ on central locations such as stations, public squares and other high-profile areas.

Educational program
DROPSTUFF.nl offers a media educational program to Dutch highschools consisting of five public workshops that teach the intrinsic value of monitoring new media in a critical way. These workshops differentiate according to the average age, the size and the level of the classes.

LED Rental
DROPSTUFF.nl rents out mobile LED-screens to a multitude of festivals and events. These LED-screens are not only functional, but they are also eyecatchers by being multi-purpose stages. These LED-screens are excellent options to use as a temporary stage, DJ-booth, festival stand or pop-up presentation unit. We are specialists in tailor made installations.

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