The Fair Grounds
‘The Fair Grounds’ is an interactive multimedia artwork that will be placed in Venice during the preview days of the International Art Exhibition, La Biennale di Venezia. From May 9 to 14 the project will be displayed at Vaporetto-stop Arsenale, on the Riva Ca’di Dio, the route from San Marco to Giardini. This is the same route that the art-loving crowd traverses daily to come and visit the Biennale. A place on the street, in the public space, where a mixture of Biennale-visitors, tourists and the occasional remaining citizen can meet.
The work consists of six nostalgic so called ‘kiddy rides’: carnivalesque attractions restored to their former glory and covered in a high gloss unicolor polyester layer. Colored in the template of ‘De Stijl’, the famous Dutch modernist art movement of Piet Mondriaan and Gerrit Rietveld. The objects are placed behind one another, lining up to make a small coaster train. Passerby’s are invited to take place: they can choose between a motorbike, a horse, a race car, a helicopter, a ‘Pikachu’ and a clown seesaw. Once seated, they don a VR-headset. A big red button will activate the whole ‘coaster train’. Every ride moves autonomously from each other in its own manner.
Inside of the virtual reality the participants are raced through both Venice and Amsterdam in a high-speed roller- coaster experience. The Fair Grounds turns Biennale-visitors into tourists and tourists into art-connoisseurs.
Winner of the Cinekid Golden Lion Audience Award 2017!
During the Cinekid Media Award Show on 25th of october 2017, the installation ‘The Fair Grounds‘ by DROPSTUFF.nl won the Golden Lion Audience Award! The VR-installation, this time paired up with the special animation Bananza by TeYosh, managed to gather by far the most audience votes for most popular attraction. The installation can be seen from 21 to 27th of october 2017 at Cinekids Festival, Westergasfabriek Amsterdam