The Fair Grounds 1.0
The Fair Grounds 1.0 marks the first installment of the media art project The Fair Grounds. It consists of six nostalgic coin-operated ‘kiddy rides’: carnivalesque attractions restored to their former glory and covered in a high gloss unicolor polyester layer. Colored in the template of ‘De Stijl’, the famous Dutch modernist art movement of Piet Mondriaan and Gerrit Rietveld.
The objects are placed behind one another lining up to make a small coaster train. Passersby are invited to take place. They can choose between a motorbike, a horse, a race car, a helicopter, a ‘Pikachu’ and a clown seesaw. Once seated, they don a VR-headset. A big red button will activate the whole ‘coaster train’. Every ride moves autonomously from each other in its own manner.
360˚ / 3D VR Experience
Once inside of the virtual reality, the participants are raced through either Venice and Amsterdam in a high-speed roller- coaster experience. As the kiddy rides move autonomously, the installation turns tourists into art-connoisseurs and art-connoisseurs into tourists.
The Fair Grounds 1.0 was launched during the Venice Biënnale 2017 in collaboration with the Dutch Embassy in Italy. During the Cinekid Media Festival 2017 the installation won the Golden Lion Audience Award!
As of 2018, several custom-made 360-3D-VR-experiences have been added to the installation, allowing visitors to also choose to take a journey through cities like Hilversum, Culemborg and The Hague. It is possible for us to create a 360-3D-VR video for your city or event.
More information & bookings:
Are you interested in having one, several or all of the installations of The Fair Grounds at your festival, event, congress or meeting? Do not hesitate to contact us for more information. You can send us an e-mail at email@example.com, give us a call at +31 (0) 35 677 19 12 or use this contact form
Interactive installation with 360˚ / 3D VR Experience
Concept and Design:
Ard van der Veldt
Venice Biennale 2017
The Fair Grounds 1.0 was launched during the Venice Biënnale, May 2017 in collaboration in collaboration with the Dutch Embassy in Italy
Measurements: length 14.00 meters / width: 2.00 meters / height: 1.50 meters
Power supply needed: 220 v.
The Fair Grounds 1.0 is part of The Fair Grounds. The Fair Grounds is an artistic project by the Dutch new media art collective DROPSTUFF MEDIA which consists of multiple independent installations where traditional amusement rides have been updated with new artistic or social narratives. The result is a truly new fairground, where every ride has been modified or enhanced and tells a surprising story in the public space: popular culture meets high tech and high art!