The Fair Grounds 1.0

The Fair Grounds 1.0 as an installation consists of six nostalgic so called ‘kiddy rides’: carnivalesque attractions restored to their former glory and covered in a high gloss unicolor polyester layer. Colored in the template of ‘De Stijl’, the famous Dutch modernist art movement of Piet Mondriaan and Gerrit Rietveld.

The objects are placed behind one another, lining up to make a small coaster train. Passersby are invited to take place: they can choose between a motorbike, a horse, a race car, a helicopter, a ‘Pikachu’ and a clown seesaw. Once seated, they don a VR-headset. A big red button will activate the whole ‘coaster train’. Every ride moves autonomously from each other in its own manner.

Once inside of the virtual reality, the participants are raced through both Venice and Amsterdam in a high-speed roller- coaster experience. The Fair Grounds 1.0 turns tourists into art-connoisseurs and art-connoisseurs into tourists.

Venice Biënnale 2017 and more
The Fair Grounds 1.0 was launched during the Venice Biënnale 2017 in collaboration with the Dutch Embassy in Italy. During the Cinekid Media Festival 2017 the installation ‘The Fair Grounds 1.0‘ won the Golden Lion Audience Award! As of 2018, several custom-made 360-3D-VR-experiences have been made for cities like Hilversum, Culemborg and The Hague.

More info: 
Want to know more? Would you like to place The Fair Grounds 1.0 at your event or festival? Call: 0031 (035) 677 1912 or send an e-mail to:

The Fair Grounds 1.0 is part of The Fair Grounds

Interactive installation with 360˚ / 3D VR Experience


Concept and Design:
René van Engelenburg and Gijs ten Cate

VR Video:
Ard van der Veldt

Venice Biennale 2017
The Fair Grounds 1.0 was launched during the Venice Biënnale, May 2017 in collaboration in collaboration with the Dutch Embassy in Italy

The Fair Grounds 1.0 is part of The Fair Grounds: an artistic project by media design collective, consisting of a collection of artworks where amusement rides are presented as art installations. A new narrative has been added to pre-existing attractions and old forms of entertainment have been updated. The result is a fairground where every ride has been modified, enhanced or completely redesigned: popular culture meets high tech and high art!

Winner of the Golden Lion Audience Award Cinekid Festival 2017