SWEET!
Welcome to our immersive and AI driven Candy Store!
What flavor do you like? Did you know that color, even more than taste, is the most essential part of candy? We serve national colors, political colors, corporate, military and body colors.
Sugar causes the brain to release dopamine, which gives you an instant feeling of happiness. Soon, the need for even more sugar arises. The world consumes nearly 120 million tons of sugar annually with a history tied to imperialism, excessive profits, exploitation, military conflict and slavery.
The same topics are now relevant when it comes to the rise, development, and addiction to AI. Are we already AI obese? Take a lollypop or candy cane and immerse yourself in this mixed reality experience!
SWEET! is a fully AI driven immersive installation. In a physical candy shop, where all candy canes and lollipops are white, an AI shop host hologram leads you the way to your best choice and taste. Through camera and textual input based on the visitors that interact with the AI shop host, the content is live AI generated and projection mapped on the white candy. AI generated music and smells complete the immersive journey.
Immersive AI Experience
2025
Concept & Art Direction
René van Engelenburg and Gijs ten Cate
AI scripting
Gijs ten Cate and Casper Manuputty
AI Avatar, scripting and control
ImproVive; Roger ter Heide, Gioia Veldema,
Yori van Meerveld, Natasha Wubben and Felix de Natris
Realization booth display
Arne Boon
World Première at SXSW 2025, Austin, USA
